SEO
One-Sentence Conclusion
The three core steps of enterprise website SEO: get search engines to index your pages → rank for your target keywords → convert visitors into inquiries. In 2026, Baidu is the primary battleground in China, but don't overlook Bing and 360 Search.
Step 1: Make Sure Search Engines Can "See" Your Website
1.1 Basic Setup (Do This on Launch Day)
- HTTPS: Baidu and Google both prioritize indexing HTTPS sites
- ICP Filing: Domestic servers must have ICP filing, otherwise Baidu indexing will be extremely slow or may not happen at all
- robots.txt: Allow crawler access; block only /admin/ and /api/
- sitemap.xml: List all important page URLs and submit them to webmaster platforms
- Baidu Webmaster Verification: Add the meta verification tag to complete site ownership confirmation
1.2 Active Push (Key to Accelerating Indexing)
Submitting a sitemap alone is often not enough. Baidu provides an active push API. Call it once every time you publish new content, and indexing time can be shortened from weeks to days.
1.3 Check Indexing Status
Enter site:yourdomain.com in the Baidu search box to see how many pages have been indexed. Zero indexed pages is normal for a new site; it usually takes 2-4 weeks.
Step 2: Keyword Planning and Content Strategy
2.1 How to Choose Keywords?
| Type | Example | Competition | Priority |
|---|---|---|---|
| Brand keyword | GULINGLE Technology | Low | Must-do |
| Core business keyword | Guangzhou website development | Medium | High |
| Long-tail keyword | How much does corporate website development cost in Guangzhou | Low | High |
| Informational keyword | What is an independent site | Low | Medium |
Prioritize long-tail keywords: low competition, high conversion, and easy to rank.
2.2 On-Page SEO Elements
Each page needs to be configured independently:
- Title: Include the core keyword, within 60 characters
- Description: A summary within 160 characters, containing the keyword
- H1: The single unique main heading of the page
- Canonical: Avoid duplicate content being devalued
- Internal links: Blog articles link to each other; the homepage links to core service pages
2.3 Blogs Are SEO's "Ammunition Depot"
A corporate website typically has only 5-8 pages, making it hard to cover enough keywords. A blog lets you continuously publish long-tail content, with each topic addressing one search need. We recommend at least 2-4 posts per month.
Step 3: Technical SEO Checklist
- Page load speed < 3 seconds (accelerate with a CDN)
- Mobile-friendly (Google and Baidu both use mobile-first indexing)
- Structured data JSON-LD (Organization, Article, FAQPage)
- Image alt attributes filled in
- Friendly 404 page handling
- No broken links (check regularly with tools)
2026 China SEO Platform Priorities
| Platform | Market Share | Webmaster Tools | Recommendation |
|---|---|---|---|
| Baidu | ~70% | ziyuan.baidu.com | Must-do |
| Bing | ~10% | bing.com/webmasters | Recommended |
| 360 Search | ~8% | zhanzhang.so.com | Optional |
| Sogou | ~5% | zhanzhang.sogou.com | Optional |
Frequently Asked Questions (FAQ)
Q: How long does it take for a new website to be indexed by Baidu? A: After completing ICP filing, webmaster verification, sitemap submission, and API push, indexing typically begins within 1-4 weeks. A new site with no optimization may take 1-3 months.
Q: Which is better: SEO or Baidu PPC (SEM)? A:
